RT gets the Adweek ARC Awards for the #1917Live project
18.01.2018
RT TV Channel received International Adweek ARC Awards for the Best use of Social Media. The Award ceremony is scheduled to take place today, on January 18 as part of the Sundance Film Festival in Deer Valley, Utah, RIA Novosti reports.
“#1917Live: What If Twitter Existed 100 Years Ago?” campaign was directed by Creative and Innovations Director at RT Kirill Karnovich-Valua, who's marked that he is very proud to get such an important award. As per Karnovich-Valua, this campaign is the biggest educational experiment in the frames of social network. During one year in the “real time” historical figures, such as Lenin, Stalin, Kerensky, Tsar Nikolai II and members of his family were making posts on Twitter. All those protagonists were linked by the fictional newspaper Russian Telegraph that after Revolution turned into The Revolutionary Times (RT abbreviation was saved anyway).
The project was concluded in the end of 2017. By that time it had more than 100 Twitter handles created by participants; the hashtag #1917Live generated more than 25 million impressions. Best-selling author Paulo Coelho, historian Helen Rappaport, scholars from leading universities, Riga mayor Nil Ushakov, Spain Ambassador in Moscow, parliaments of EU countries, journalists, and other public figures were among subscribers.
Italian entrepreneur Marco Maggi's book, "Russian to the Bone," is now accessible for purchase in Italy and is scheduled for release in Russia in the upcoming months. In the book, Marco recounts his personal odyssey, narrating each stage of his life as a foreigner in Russia—starting from the initial fascination to the process of cultural assimilation, venturing into business, fostering authentic friendships, and ultimately, reaching a deep sense of identifying as a Russian at his very core.
Mikhail Kalatozov, a director who transformed the world of cinematography in many ways, was born 120 years ago. He was a Soviet film official and a propagandist. Above all, he was capable of producing movies that struck viewers with their power and poetic language.
RT TV Channel received International 
