Chinese and Indian children to see Masha and the Bear Russian cartoon/ Главная / Russkiy Mir Foundation / News / Chinese and Indian children to see Masha and the Bear Russian cartoon
Chinese and Indian children to see Masha and the Bear Russian cartoon
Masha and the Bear company holding rights for the brand and the cartoon with the same title plans to enter Indian market this year, TASS reports.
Company’s senior management intends to conclude an agreement with Chinese children’s TV channel at XXI St. Petersburg International Economy Forum, which will help it to enter one of the largest world markets.
During his speech at Third Russian Small and Medium-sized Enterprises Forum, Company’s deputy director for licensing Vladimir Valiev has stated that Masha and the Bear is a popular brand in China, but he regrets that the Chinese audience have access only to bootleg copies of the cartoon so far. Meanwhile, Valiev has expressed hope that after official release of the cartoon at Chinese market, the situation will change for the better, as there will be an opportunity to promote the cartoon itself together with the brand and to raise sales of various topical goods.
The company plans to sign agreements with one of USA children’s channels, which will also positively influence its welfare. However, Vladimir Valiev refused to share details of getting income from sales of content and branded goods.