Advertising of Russia Today TV Channel is Ad of Month in UK
/ Главная / Russkiy Mir Foundation / News / Advertising of Russia Today TV Channel is Ad of Month in UKAdvertising of Russia Today TV Channel is Ad of Month in UK
04.03.2010
One of RT’s ads, which had been rejected by US airports and later caused a heated discussion among bloggers, has been named the best commercial of the month by the British press, the Russia Today website reports.
The decision to give the January “Ad of the Month” title to RT billboard advertisement was made by referees from the prestigious Awards for National Newspaper Advertising (the ANNAs).
“Some powerful, thought provoking work to start the year off from RT.com,” was the verdict of one of ANNAs judges Nik Studzinski, Creative Director at Mother agency.
RT’s advertising campaign is based on the juxtaposition of several symbols and appeals to the viewer to “question more.” he advertising campaign for RT was developed by McCann Erickson specialists. The ads, which turned heads in the UK, were rejected by US airports. Instead, blank billboards appeared there with the text: “Our ad. Politically correct. For original version please visit rt.com”.
The winner of the January “Ad of the Month” contest was chosen from among thousands of ads appearing in British newspapers and had to compete with advertisements from Volkswagen and social ads from the CWDC.